Details

This was the proposed logo design for Plus, a proud, plus-size women’s boutique.

Concept

The female form and fertility symbol are subtley suggested in the mark to denote the boutique’s primary clientele. In addition, the outward radiating concentric circles hint at the boutique’s philosophy of having an outwardly open pride in one’s physicality.

The boutique’s motto proudly proclaims:

“bigger = better”